Madonna Too Old For H&M Fashion
Pop star Madonna has hit back at claims she is “too old” to be the new face of the Hennes & Mauritz (H&M) fashion brand. The Swedish fashion retailer recently revealed the singer will appear in an upcoming ad campaign but US ad guru Jerry Della Femina criticised the choice saying that Madonna is too old to represent a company whose shoppers are mainly young women.
Ad guru Jerry Della Femina says: “These kids trade in stars every two or three years, and many don’t know Madonna.”
But the singer’s spokeswoman Liz Rodenberg has hit back, telling PageSix.com: “I defy any 18-year-old to do a quarter of what Madonna does on stage. I hope Jerry Della Femina takes a nice pill.”
The superstar was recently confirmed as the face of the Swedish company’s Autumn 2006 range.The decision has been criticised by advertising experts, who claim Madonna is too old to represent the company, whose shoppers are mainly young women.
Madonna and some members of her entourage will appear in an H&M ad campaign that launches in August. At the same time, the retailer will begin selling a specially designed track suit that it created for the superstar artist. H&M stores also will sell her latest CD, Confessions on a Dance Floor.
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