Playboy Pick Jenna Jameson Company
Playboy Enterprises Inc. will buy Valley-based adult entertainment company Club Jenna, was founded by adult porn actress Jenna Jameson, for an undisclosed amount. Playboy said Thursday that it had paid an undisclosed amount of cash for the hard-core film production company founded by Jameson, one of the world’s most celebrated sex stars.
“I think this is the last piece of the puzzle,” said Christie Hefner, Playboy chief executive. “It’s about wanting to own, rather than license, content.”
The Phoenix-based company also owns 18 websites and a library of adult films, including “I Dream of Jenna” and “The Masseuse.” Jameson and her husband, Jay Grdina, will continue to manage the operation.
Jameson’s Club Jenna has become one of the porn industry’s top five production companies in the six years since it was launched. Jameson is locked into a DVD distribution deal until 2014 with the nation’s largest producer of pornographic movies, Vivid Entertainment Group, which is based in the San Fernando Valley.
Vivid and Playboy share a somewhat checkered past. Playboy purchased three TV networks from Vivid in 2001 and contracted with the porn company to supply content for those networks.
Playboy shares closed 5 cents higher at $9.14 on the New York Stock Exchange.
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