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Diane Keaton, the Oscar-winning actress, who is 60, will star as a spokesperson for L’Oreal Paris and its brands. She will debut for L’Oreal Paris in print and TV supporting its Age-Perfect line of facial creams and makeup.
Carol J. Hamilton, president of the L’Oreal Paris division of L’Oreal USA Inc., said in a statement, “She’s a natural beauty. Nothing artificial. And she’s comfortable with who she is.”

In a statement, Keaton said, “I love that L’Oreal is a company known for empowering women. I also like how L’Oreal is very involved in charity work. I love that L’Oreal is found all over the world and is made for women of all ages, and for women of all skin and hair colors.”
A spokeswoman for the company declined to comment on the terms of the deal.

L’Oreal’s other celebrity reps have included Scarlett Johansson, Andie McDowell, Penelope Cruz, Heather Locklear and Eva Longoria.

As the new spokesmodel for L’Oreal, Scarlett Johansson has signed a $4 million deal, only weeks after her two-year contract with Calvin Klein fragrances ended. Johansson will join the celebrity ranks of Beyonce Knowles, Natalie Imbruglia, Eva Longoria, Aishwarya Rai, Claudia Schiffer, Andie MacDowell, and Milla Jovovich at L’Oreal and says, “It’s wonderful to be working with L’Oreal, a company that has celebrated independent women for years. I’m very excited to be part of this campaign, which is modern and fashion forward.” Read more!