Diane Keaton On Paris Deal
Diane Keaton, the Oscar-winning actress, who is 60, will star as a spokesperson for L’Oreal Paris and its brands. She will debut for L’Oreal Paris in print and TV supporting its Age-Perfect line of facial creams and makeup.
Carol J. Hamilton, president of the L’Oreal Paris division of L’Oreal USA Inc., said in a statement, “She’s a natural beauty. Nothing artificial. And she’s comfortable with who she is.”
In a statement, Keaton said, “I love that L’Oreal is a company known for empowering women. I also like how L’Oreal is very involved in charity work. I love that L’Oreal is found all over the world and is made for women of all ages, and for women of all skin and hair colors.”
A spokeswoman for the company declined to comment on the terms of the deal.
L’Oreal’s other celebrity reps have included Scarlett Johansson, Andie McDowell, Penelope Cruz, Heather Locklear and Eva Longoria.